The Leads chart reports the sum of new Leads over time.
You can view this metric at https://app.chartmogul.com/#charts/leads.
How is it calculated?
Customers with a Lead Created At Date in ChartMogul will contribute to this chart on the date specified under Lead created at on their customer page. If a customer does not have a Lead created At Date they will not contribute to your Leads, though they will have the status Lead. Learn how to add a Lead Created At Date to your customers.
If 10 customers have a Lead Created At Date in April 2015, the reported Leads count for April 2015 would be 10.
What analysis can be gained?
Tracking Leads enables you to measure the success of your lead acquisition activities. You can view Leads by specific groups with segmentation (requires MOGUL plan or above). For example, you can see which marketing channel is the source of the highest lead volume.