Metric: Average Sale Price (ASP)

The Average Sale Price (ASP) chart reports the average MRR of new customers at the moment they convert to a paid account.

How is it calculated?


The SUM of all New business MRR in a period / the number of new customers in the same period


If you acquired 10 new customers in a month and all customers paid $1, your Average Sale Price would be $1.

What analysis can be gained?

ASP is useful for measuring the effectiveness of your sales team at driving new customer deal sizes higher. This metric also gives an early indication if your LTV will increase or decrease. You can use segmentation on this graph. For example, you can compare ASP by sales region.


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