Metric: Gross MRR Churn Rate

Gross MRR Churn Rate is the rate at which you are losing MRR through contractions and cancellations.

 

How is it calculated?

(SUM of Churn & Contraction MRR) / MRR at start of the period

 

What analysis can be gained?

This report is useful if you want to analyze at the rate at which you are losing MRR. 

Gross MRR Churn rate gives you a realistic picture of your revenue churn and helps you understand the overall health of your business.

Use segmentation to get more insights.

 

Further reading

Learn more about churn rates in The Ultimate (SaaS) Churn Rate cheat sheet.

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