Total cash received that doesn't correspond to a recurring/subscription purchase. All non-recurring revenue will be reported in this graph, for example one-time payments such as sign-up fees.
What analysis can be gained?
This graph is useful if you want to view the portion of your gross revenue that is non-subscription based.
How is it calculated?
The chart shows Gross revenue from non-subscription/non-recurring sources.
- Setup fees and one-time payments are included. Non-recurring add-ons are included but recurring add-ons are not.
- Revenues from metered charges are included only if you have chosen not to classify these as subscription revenue.
- Discounts, refunds and transaction fees are not deducted.
The chart data shows the total non-recurring cash flow per interval (day/week/month/quarter/year). The blue number represents the number of movements that contributed to that total. Underneath we can see the percentage change from the previous interval.