Metric: Subscribers

The number of active paying subscribers. 

You can view this metric at 

What analysis can be gained?

This metric is useful to see how the size of your customer base, or cohorts of your customer base, changes over time.

How is it calculated?

Subscribers are the sum of all active customers at the end of each day. A customer is active if they are in a paid-up billing period for a subscription for which they have paid over zero dollars.

If a subscriber has multiple subscriptions they will still only be counted as one subscriber.

If your account has the default free subscriber handling setting "Paying subscribers who move to a free plan (or are given a 100% discount) should still be classified as active subscribers" enabled, this metric will include subscribers with zero-dollar subscriptions.


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