Metric: Gross Cash Flow Anthony Roman Edited November 19, 2021 15:35 The Gross Cash Flow chart displays the total cash that was received from paid invoices. How is it calculated? Revenues from subscriptions, one-time and metered charges are all included. Neither refunds nor credit card/transaction fees are deducted. Revenue from manual customers that have been added individually does not contribute to this chart. What analysis can be gained? This graph is useful if you want to see the amount of money arriving in your bank account. You can segment this graph using segmentation. For example, you could see the Gross Cash Flow collected from customers in a specific region. Was this article helpful?