In this blog post, we wrote about a method of making trial-to-paid conversion rate metrics more useful using cohorts. The method measures the percentage of trials that convert into paid subscribers within a defined number of days.

One useful analysis is comparing your 30-day trial-to-paid conversion rate against your 90-day trial-to-paid conversion rate to see what percentage of trials convert long after a typical SaaS free trial has expired. Here's how to measure this:

1. Navigate to Trial-to-Paid Conversion Rate.
2. Click Add Filter and select Trial-to-paid in days from the attribute's drop-down.
3. Choose is less than operator and define the number of days, e.g., 30.
4. Click Add.
   

ChartMogul creates a segment for your 30-day trial-to-paid conversion rate.

Add a new segment and repeat the previous steps to create a segment for your 90-day trial-to-paid conversion rate.

You can now compare your 30-day trial-to-paid conversion rate against your 90-day trial-to-paid conversion rate.