The average non-subscription spend per customer.
How is it calculated?
SUM of all purchases in a given time period / number of customers who’ve made a purchase in that time period.
- Only successful payments greater than $0 are considered.
- Refunds and chargebacks are not deducted.
- Subscription revenues do not contribute to this metric.
What analysis can be gained?
This graph is useful to analyze the effectiveness of your tactics to positively affect the average spend per customer and increase revenue.