This metric is commonly measured and reported in e-commerce models. It shows the average dollar amount spent by each customer when making a transaction. You can view this metric here: https://app.chartmogul.com/#charts/average-order-value.  

How is it calculated?

SUM of all paid invoice totals / total number of paid invoices

The following do not contribute to or affect this metric:

• Subscription revenues
• Refunds
• Chargebacks

What analysis can be gained?

The Average order value metric enables you to understand your customer's habits to inform your marketing and pricing strategy.