Metric: Average order value

This metric is only available to Scale and Volume customers. You can learn more about our different plans here: https://chartmogul.com/pricing/



This metric is commonly measured and reported in e-commerce models. It shows the average dollar amount spent by each customer when making a transaction. You can view this metric here: https://app.chartmogul.com/#charts/average-order-value.  

How is it calculated?

 

SUM of all paid invoice totals / total number of paid invoices

 

The following do not contribute to or affect this metric:

  • Subscription revenues
  • Refunds
  • Chargebacks

What analysis can be gained?

The Average order value metric enables you to understand your customer's habits to inform your marketing and pricing strategy. 

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