Does ChartMogul display non-paying trial customers?

ChartMogul classifies free trial customers, customers with a free subscription (or a 100% discount), and customers who have made only non-recurring payments as Leads. Learn more about customer statuses.

Here's what we cover in this article:

Importing free trial customers from a supported billing system

ChartMogul automatically imports free trial data for the following supported billing systems:

  • Braintree — Since Braintree doesn’t track the date a lead is created, ChartMogul calculates this by taking the first billing date, subtracting the trial interval, and adjusting the result to your time zone.
  • Chargebee — The Chargebee integration tracks customer trials if they are set up in Chargebee. Learn more about Chargebee's trial management. Once a trial customer makes a payment, the existing customer is updated in ChartMogul.
  • Google Play — When sending data via the Payloads URL. Read more.
  • Recurly — Learn more about free trials.
  • Stripe — Subscriptions with a trial period do not require payment information. An invoice for $0 is created for the customer. Learn more about Stripe's using trial periods on subscriptions.

Importing free trial customers from other billing systems

Add lead and free trial data to customers using one of the following methods:

Metrics and segmentation

Customers with a Lead status in ChartMogul don’t contribute to Active subscriber numbers, Recurring Revenue charts, or Subscribers charts.

Customers on a free trial or a free plan cannot be segmented by plan. Plan filters can only be used for customers who have made more than $0 in subscription payments.

Adding trial data to new customers

When adding a new customer through Google Sheets or manually through the user interface, there are fields for the Lead created at, and Free trial started at dates.

In Google Sheets:

In the user interface:

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