Sales pipelines keep opportunities organized through each stage of a sale: from verifying your customer’s need for your product/ service through making a purchase. Sales pipelines help your team visualize and manage their opportunities and help sales leadership ensure their team follows a consistent process.

Watch a video about setting up sales pipelines. On July 24, 2024 we changed the name of Data Platform to Settings & Data.

Here’s what we cover in this article:

• Default sales pipelines
• Adding a sales pipeline
• Adding a stage
• Deleting a sales pipeline
• Deleting a stage

Before you begin

Before setting up your first sales pipeline, you’ll need to:

• Set up lead tracking — Each potential customer begins their relationship with your business as a lead. Tracking leads is a requirement for using ChartMogul CRM.
• Define your qualification process for leads — When does a lead become worth pursuing? Only after a lead is qualified by your team, should you create an opportunity.
• Review the default pipelines — ChartMogul provides two default pipelines: New Business and Renewals. Review these pipelines to see if they’re suitable for the needs of your business before adding a pipeline.
• Decide on how many distinct sales pipelines you need — Each pipeline defines the process and associated stages your team will follow as they pursue each opportunity. For example, set up one pipeline for selling to new customers and another for contract renewals. If your business always uses the same steps to close a sale, one pipeline may be sufficient.
• Define each pipeline’s stages — These are the steps your team follows as they pursue each opportunity from inception through close. For example:
  • Qualification — Verifying that the customer has a need for your product or service.
  • Assessment — Providing information about your product or service and demonstrating how it will solve the customer’s pain points.
  • Proposal — Offering a solution to the relevant decision makers, such as a contract.
• Define a stage’s win likelihood — The probability that an opportunity will close in a given stage. This value can be based on existing figures from your business, or a best guess based on the sales team’s level of confidence and commitment.
• Define a stage’s forecast category — The opportunity’s grouping based on its likelihood of closing.

Default sales pipelines

To review the default pipelines, navigate to Settings & Data > Manage > Sales Pipelines. ChartMogul provides two default pipelines: New Business and Renewals.

New Business

The New Business pipeline includes the following stages:

Renewals

The Renewals pipeline includes the following stages:

Adding a sales pipeline

To add or update a pipeline, navigate to Settings & Data > Manage > Sales Pipelines. Then:

1. Click ADD PIPELINE.
2. Enter a unique name.
3. Click SAVE.

Adding a stage

In addition to the stages you add here, ChartMogul provides two standard stages: Closed Won and Closed Lost. To add a stage:

1. Click ADD A STAGE.
2. Enter a unique name in the Name field, e.g., Assessment.
3. Enter a number between 1-99 in the Win Likelihood field. An opportunity’s Win Likelihood (as a percentage) is multiplied by its Value for the Deal Stage Probability Forecast.
4. Select a Default Forecast Category to group opportunities based on the likelihood they will close:
   
   • Pipeline — early stage opportunities with a low likelihood of closing in the current forecast period.
   • Best Case — opportunities with a demonstrated need for your product or service that have a good chance of closing by their close date.
   • Committed — highly qualified opportunities with a high chance of closing by their close date.
5. Click SAVE.

Deleting a sales pipeline

To delete a sales pipeline, select the pipeline you want to delete. Then, click DELETE THIS PIPELINE.

Deleting a stage

To delete a stage, click the Delete   icon. Then, click SAVE.

Next Steps

• Track sales activities and manage your pipeline by creating an opportunity.
• Track forecasted MRR for each member of your team by month with the Deal Stage Probability Forecast.
• Track forecasted MRR for each forecast category with the Forecast Category Report.
• Manage leads using default saved customer lists.