Chart: Average Order Value

The Average Order Value (AOV) chart tracks the average transaction size of non-subscription payments over time. 

For SaaS businesses that sell one-time products or services alongside subscriptions, it's a useful measure of how much revenue each individual invoice generates — and whether that figure is trending up or down. Unlike Average Spend Per Customer, AOV is calculated per invoice rather than per customer.

Chart Notes

• Only non-recurring invoice line items with a successful transaction contribute to this chart.
• All customers contribute to this chart, regardless of their status.

Calculation

ChartMogul calculates Average Order Value as the total transaction amount received from non-recurring (non-subscription) payments divided by the total number of paid invoices.

Chart Data

The Chart Data table for Average Order Value works differently than other charts. It provides the following breakdown:

• Paid Invoices — The total transaction amount and number of invoices from successful non-recurring payments.
• Average Order Value — The total transaction amount from non-recurring payments divided by the total number of paid invoices.
• Change — The increase or decrease from the previous report interval, shown as a percentage.

Select a Paid Invoices cell to view customer and invoice details.

Next Steps

• Learn more about our other non-subscription customer charts.
• See your total non-recurring revenue with Non-Recurring Cash Flow.