Report: Average Order Value

The Average Order Value (AOV) report shows how much revenue a single non-subscription invoice generates on average over time. ChartMogul calculates AOV per invoice — not per customer — so you can see how much each individual payment generates and whether that figure is trending up or down.

What to Know About This Report

• Only non-recurring invoice line items (individual line entries on a one-time invoice) with a successful transaction (a completed payment attempt) contribute to this report.
• All customers contribute to this report, regardless of their status.

How ChartMogul Calculates Average Order Value

ChartMogul calculates Average Order Value by dividing the total amount received from non-recurring (one-time, non-subscription) payments by the total number of paid invoices (individual billing documents for those payments).

How to Read the Report Data Table

The Report Data table for Average Order Value has a unique breakdown:

• Paid Invoices — The total transaction amount and number of invoices from successful non-recurring payments.
• Average Order Value — The total transaction amount from non-recurring payments divided by the total number of paid invoices.
• Change — The percentage increase or decrease compared to the previous report interval (the time period each column represents, e.g. a day, week, or month).

Select a Paid Invoices cell to view customer and invoice details.

Next Steps

• Explore non-subscription customer reports in ChartMogul.
• See your total non-recurring revenue in the Non-Recurring Cash Flow report.