Report: Average Order Value

The Average Order Value (AOV) report tracks the average non-subscription payment amount over time. 

For SaaS businesses that sell one-time products or services alongside subscriptions, it's a useful measure of how much revenue each individual invoice generates and whether that figure is trending up or down. Unlike Average Spend Per Customer, AOV is calculated per invoice rather than per customer.

Report Notes

• Only non-recurring invoice line items with a successful transaction contribute to this report.
• All customers contribute to this report, regardless of their status.

Calculation

ChartMogul calculates Average Order Value as the total transaction amount received from non-recurring (non-subscription) payments divided by the total number of paid invoices.

Report Data

The Report Data table for Average Order Value works differently than other reports. It provides the following breakdown:

• Paid Invoices — The total transaction amount and number of invoices from successful non-recurring payments.
• Average Order Value — The total transaction amount from non-recurring payments divided by the total number of paid invoices.
• Change — The increase or decrease from the previous report interval, shown as a percentage.

Select a Paid Invoices cell to view customer and invoice details.

Next Steps

• Learn more about our other non-subscription customer reports.
• See your total non-recurring revenue with Non-Recurring Cash Flow.