Chart: Average Spend Per Customer

Average Spend Per Customer charts the average transaction amount from non-recurring (non-subscription) payments over time.

This metric is useful to see the average transaction size of non-subscription product/service sales, how it changes over time and its impact on overall revenue. This chart also includes non-subscription product/service purchases made by subscribers.

Chart Notes

• Only non-recurring invoice line items with a successful transaction contribute to this chart.
• All customers contribute to this chart, regardless of their status.

Calculation

ChartMogul calculates Average Spend Per Customer as the total transaction amount received from non-recurring payments divided by the total number of customers who made a purchase.

Chart Data

The Chart Data table for Average Spend Per Customer works differently than other charts. It provides the following breakdown:

• Payments Received — The total transaction amount and number of customers who made a successful non-recurring payment.
• Average Spend Per Customer — The total transaction amount from non-recurring payments divided by the total number of customers who made a purchase.
• Change — The increase or decrease from the previous report interval, shown as a percentage.

Select a Payments Received cell to view customer and amount spent details.

Next Steps

• See your total non-recurring revenue with Non-Recurring Cash Flow.