Chart: Average Spend Per Customer

The Average Spend Per Customer chart tracks the average transaction size of non-subscription payments over time.

For SaaS businesses that also sell one-time products or services, it's a useful measure of how much non-recurring revenue each purchasing customer generates — and how that figure shifts over time. This chart includes one-off purchases made by both subscribers and non-subscription customers.

Chart Notes

• Only non-recurring invoice line items with a successful transaction contribute to this chart.
• All customers contribute to this chart, regardless of their status.

Calculation

ChartMogul calculates Average Spend Per Customer as the total transaction amount received from non-recurring payments divided by the total number of customers who made a purchase.

Chart Data

The Chart Data table for Average Spend Per Customer works differently than other charts. It provides the following breakdown:

• Payments Received — The total transaction amount and number of customers who made a successful non-recurring payment.
• Average Spend Per Customer — The total transaction amount from non-recurring payments divided by the total number of customers who made a purchase.
• Change — The increase or decrease from the previous report interval, shown as a percentage.

Select a Payments Received cell to view customer and amount spent details.

Next Steps

• See your total non-recurring revenue with Non-Recurring Cash Flow.