Leads charts the number of individuals or businesses who have entered your sales pipeline (and may eventually become subscribers) over time.
ChartMogul automatically imports lead and trial data from a number of our integrations. If your Leads chart appears empty, you may need to set up lead tracking. Learn more.
What is a lead?
Each business defines what a lead is differently. To use this chart effectively, you’ll need to understand how this works in your business.
For example, is a lead any individual or company that interacts with your business? Only those who download specific content? Attend a webinar? Join your email list?
Answering this question is central to defining when an individual or company enters the top of your sales funnel and becomes a potential new customer worth pursuing.
TL;DR
Leads uses a customer’s Lead created at date to chart the number of individuals or businesses who may become subscribers over time.
Chart Notes
Only customers with a Lead created at date contribute to this chart. If a lead does not have a Lead created at date they will not contribute to this chart, though they will have a lead status. Learn more about customer and subscription statuses in ChartMogul.
Calculation
ChartMogul uses the number of customers who have a Lead created at date to calculate the number of leads.
Chart Data
The Chart Data table for Leads works differently than other charts. It provides the following breakdown:
- Leads — The number of leads with a
Lead created atdate. - Free Trials — The number of leads with a
Free trial started atdate. - Non-Trial Leads — The number of leads who have a Lead created at date but do not have a
Free trial started atdate. - Change — The increase or decrease in leads from the previous report interval, shown as a percentage.
Select a Leads, Free Trials, or Non-Trial Leads cell to see a list of leads created and trials started in the report interval.
Next Steps
- Use segmentation to see which marketing channels or campaigns bring in the most leads.
- Set a goal for acquiring new leads by setting a target.
- Measure the number of free trials with Free Trials.