Chart: Average Sales Cycle Length

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Average Sales Cycle Length charts the average number of days it takes for a lead to become a subscriber over time.

ChartMogul automatically imports lead and trial data from a number of our supported billing systems. If your Average Sales Cycle Length chart appears empty, you may need to set up lead tracking. Learn more.

TL;DR

Average Sales Cycle Length charts the average number of days it takes for a lead to become a subscriber over time, calculated as the average number of days between Lead Created At and Subscriber Since dates for new subscribers in a given period.

What insights can I get from average sales cycle length?

Tracking average sales cycle length helps with sales forecasting and measuring the efficiency of your sales process and team. A shorter sales cycle is desirable because it means spending less time and investing fewer resources to win new business.

Many factors influence the time it takes a typical lead to make their way through a company’s sales process and become a paying customer. Understanding these factors is essential to increasing sales velocity and decreasing the length of your sales cycle.

A sales cycle length generally gets longer as the Average Sale Price increases. Average trial length, the time it takes for customers on freemium plans to engage with the product or service, pricing, and seasonality can also impact your sales cycle length.

Chart Notes

Only customers with Lead Created At and Subscriber Since dates whose subscriptions started in a given period contribute to this chart. Learn more about subscription statuses.

Calculation

For each new subscriber in a given period, ChartMogul calculates the time (in days) between Subscriber Since and Lead Created At dates, sums these, and then divides them by the total number of new subscribers in that period.

For example, 10 customers become leads on May 1. Five become paying subscribers on May 11 (5 sales, each with a 10-day sales cycle = 50 days) and the other five become paying subscribers on May 21 (5 sales, each with a 20-day sales cycle = 100 days). May’s Average Sales Cycle Length is 15 days (150 total sale cycle days / 10 subscribers).

Chart Data

The Chart Data table for Average Sales Cycle Length works differently than other charts. It provides the following breakdown:

  • Avg. Sales Cycle Length in Days — The average number of days it takes for a lead to become a new subscriber in a given period.
  • Change — The increase or decrease in Avg. Sales Cycle Length in Days from the previous period, shown as a percentage.

Select a Avg. Sales Cycle Length in Days cell to see a list of customers who became subscribers in the period.

Next Steps

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