Benchmarks

Benchmarks use anonymized and aggregated data from more than 2,500 SaaS businesses to calculate industry growth rates. Overlay Benchmarks with your own metrics to see how your business compares to industry peers.

ChartMogul schedules Benchmarks updates at 7:00 UTC on the first day of each month. Use the reports to share a credible story about your company’s progress with your team, board, and prospective investors.

Watch a video about using Benchmarks in ChartMogul:

Here’s what we cover in this article:

Before you begin

Learn more about ChartMogul’s subscription metrics, including Monthly Recurring Revenue (MRR), Annual Run Rate (ARR), Average Revenue Per Account (ARPA), Customer Retention, Net MRR Retention, and Gross MRR Retention.

Configuring your reports

ChartMogul calculates benchmark aggregates using year-over-year (YoY) data for Recurring Revenue Growth Rate, Customer Retention Rate, Net Revenue Retention Rate, and Gross Revenue Retention Rate. For example, to calculate the Recurring Revenue Growth Rate for March 2023, ChartMogul checks the MRR for March 2023 and compares it to the MRR for March 2022.

The Overlay your account metrics feature is only available to accounts whose primary currency is USD. For Recurring Revenue Growth Rate, Customer Retention Rate, Net Revenue Retention Rate, and Gross Revenue Retention Rate, your account must have at least one year of data to overlay your own metrics.

For all reports:

  • Toggle Show chart labels to show or hide values in the reports.
  • See how your business compares with Overlay your account metrics.
    Screenshot of the Show chart labels and Overlay your own metrics switches.
  • To download Benchmarks as an image, click the Download   icon. Choose All charts or select the report you’d like to share from the drop-down. Copy or download the image.

Screenshot of the Download this chart dialog highlighting the location of the Select charts dropdown as well as the Copy and Download buttons.

For Time to reach milestone, select the ARR amount from the drop-down.

For Recurring Revenue Growth Rate, Customer Retention Rate, Net Revenue Retention Rate, and Gross Revenue Retention Rate configure the following:

  • Select the range of historical data and measurement intervals you’d like to see by modifying the Show previous drop-downs. For example, Show previous 2 Years.
  • By default, view benchmarks against all companies. Or, Benchmark against companies by their amount of ARPA or ARR.

Screenshot of the dropdowns described here.

Time to reach milestone

Track your ARR growth compared to SaaS business for the time to reach:

  • $20M ARR
  • $10M ARR
  • $5M ARR
  • $3M ARR
  • $1M ARR
  • $750K ARR
  • $500K ARR
  • $250K ARR

To view the time to reach a particular milestone, hover over the point on the chart.

Only 13% of startups reach $10 million ARR after 10 years in business — it’s challenging. Learn more in our SaaS Growth Report.

Screenshot of the Time to reach milestone report.

Recurring Revenue Growth Rate

The percentage of revenue you’ve retained from subscriptions that started in the previous year. It’s calculated as:

((Current Year’s MRR − Prior Year’s MRR) ÷ Prior Year’s MRR) × 100

Best-in-class SaaS businesses double their revenue each year. Learn more in our SaaS Growth Report.

Screenshot of the Recurring Revenue Growth Rate report.

Customer Retention Rate

Also known as logo retention, Customer Retention is the percentage of customers who continue to have an active subscription since starting it in the previous year. It’s calculated as:

((Starting Customers – Net Churned Customers) / Starting Customers) × 100

Use customer retention rate to understand how well your product/service is providing value to your customers and serving their needs. Companies with retention rates higher than 85% grow 1.5–3× faster. Learn more in our SaaS Retention Report.

Screenshot of the Customer Retention Rate report.

Net Revenue Retention Rate

Also known as net dollar retention (NDR), Net Revenue Retention (NRR) is the percentage of revenue retained (including expansion) from the previous year. It’s calculated as:

(Starting MRR + Expansion MRR − Contraction MRR − Churn MRR) ÷ Starting MRR

Analyzing retention over a period of 12 months allows you to evaluate your full customer lifecycle and understand how existing subscribers grow their relationship with your business. For SaaS businesses, NRR ideally exceeds 100%. Learn more in our SaaS Retention Report.

Screenshot of the Net Revenue Retention Rate report.

Gross Revenue Retention Rate

Gross Revenue Retention (GRR) is the percentage of revenue retained (excluding expansion) from the previous year. It’s calculated as:

(Starting MRR − Contraction MRR − Churn MRR) ÷ Starting MRR

While NRR accounts for how well your business can expand revenue from subscribers, GRR indicates how well your business retains revenue from your customers.

As your company’s revenue grows, the top and bottom quartiles of GRR should grow with it — indicating that your business serves the needs of customers in your market (product-market fit). Learn more in our SaaS Retention Report.

Screenshot of the Gross Revenue Retention Rate report.

FAQ

I’m a ChartMogul customer, is my data contributing to Benchmarks?

All ChartMogul accounts contribute to Benchmarks, excluding internal test accounts and churned accounts whose data has been deleted.

Can I opt out of including my data in Benchmarks?

ChartMogul anonymizes all data before calculating Benchmarks. This usage of account data is accepted within ChartMogul’s Terms of Service.

Next Steps

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