Subscribers charts the change in the number of customers with a subscription over time.

Track your number of subscribers from your phone with the ChartMogul mobile app.

Chart Notes

• Customers who have or had an active subscription in ChartMogul contribute to this chart. A subscription is active when it has generated billings of more than $0.00 in its most recent billing period. Customers on free trials, free plans, or who begin their subscription with a 100% discount are not considered active in ChartMogul. Learn more about customer and subscription statuses.
• Customers remain Active Subscribers or Past-due Subscribers until either their subscriptions are canceled in your billing system, or they churn as a result of the Handling Past-due Subscriptions setting.
• The Free Customer Handling setting determines whether ChartMogul continues to classify customers who have downgraded from a paid to a free plan as Active Subscribers.
• A customer with multiple subscriptions is counted as one subscriber.

Calculation

ChartMogul calculates Subscribers as the total number of all customers with an active or past due subscription in a given period.

Chart Data

See Chart Data.

Next Steps

• Use segmentation to chart the number of subscribers by region, plan, or custom attribute such as industry or marketing channel.
• Use Non-Subscription Customers to track the number of customers without subscriptions.
• Measure the rate at which you lose subscribers with Customer Churn Rate.