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Maps

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Anthony Roman
Edited

If your business operates in multiple territories, it’s important to keep track of key areas and markets to see which have the highest (or lowest) MRR, ARPU and churn rates.

Maps allows you to do this visually.

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Gain insights using segmentation

You can use Maps to view your MRR, Customers, Average Revenue Per Account, Average Sale Price, Customer churn rate, and Customer Lifetime Value by region.
 
Segment by region 
ChartMogul Maps comes with pre-defined regions such as APAC, EMEA and the Americas. You can select them from All regions drop down in the segmentation bar. 

To create new custom regions, you can select multiple countries or US states by clicking on them in the map. Once you have made your selection, click Save at the bottom of the list of countries, enter a name for the new group and hit Save again.

Segment by plan 

To view your metrics by plan, select a subscription plan or group of subscription plans from the All Plans drop-down menu in the segmentation bar.

Segment by filter 
You can apply filters to Maps using customer attributes or saved segments. To apply a filter, click Add filter from the top menu, and then select a customer attribute. Alternatively, select an already created segment from the Saved Segments drop-down menu in the top bar.
Learn more about customer attributes
Learn more about segmentation

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What insights can you get from this?

Identify the countries/states with the worst churn situation 
  • Reducing churn in the worst areas will bring your global churn rate down
Where the money is and isn’t
  • Quickly see how your customers and MRR is distributed
  • And because you can also filter by plan, you can see which plans are popular in different places
Identify growth opportunities
  • Perhaps your ARPU is super-high in Australia but you haven’t focussed on that market at all (maybe consider channeling some marketing spend there to get more of those high spenders)
  • Maybe your MRR is very low in large markets like the UK (perhaps a good place to invest)
  • For US focussed businesses perhaps your customers are highly concentrated in one or two states (lots of opportunities in other parts of the country)
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