Report: MRR Movements

The MRR Movements report breaks your Monthly Recurring Revenue (MRR) down by movement type — New Business, Expansion, Reactivation, Contraction, and Churn — so you can see exactly where revenue is being gained and lost each period. Use it to pinpoint what's driving growth or causing loss.

If you're new to ChartMogul, get to know how reports work.

Screenshot of the MRR Movements chart showing monthly MRR movements as vertically stacked bands. New Business, Expansion, and Reactivation are blue. Contraction and Churn are pink. A tool tip points to the Churn MRR of one of the months. The tool tip shows the movement amount and the number of movements with percentage changes in parentheses as well as the date range.

What to Know About This Report

  • Each vertically-stacked band represents one MRR movement type. New Business, Expansion, and Reactivation appear in blue above $0 — these represent MRR growth. Contraction and Churn appear in pink below $0 — these represent MRR loss. MRR grew in a period when the combined height of the blue bands exceeds the pink.
  • Diagonally-striped bars include the current period and are an estimate until the period ends.
  • Toggle between the default (MRR) and annualized (ARR) view. The report title and Report Data values update accordingly. Learn more.

How ChartMogul Calculates MRR Movements

ChartMogul adds up all MRR movements — changes in recurring revenue caused by new subscriptions, upgrades, downgrades, cancellations, and reactivations — for each movement type within the selected period.

How to Isolate Individual Movements

Use the eye icon in the Report Data table to show or hide individual MRR movements. For example, here's how to show only New Business, Expansion and Reactivation:

Screencap of the MRR Movements chart. In the Chart Data table, the user clicks the eye icons next to Contraction MRR and Churn MRR to hide both MRR movements from the graph.

  1. Click the :font-invisible~gray: eye icon next to any movement type in the Report Data table to hide it from the report.
  2. Click Save this report to save a saved version of your customized report.

How to Read the Report Data Table

  1. Click any cell in the Report Data table to see the subscription activities behind that movement.
  2. Click a Net MRR Movement cell to see every movement for that period.
  3. In the drilldown view, click the Explain this button to open the AI Assistant — ChartMogul's built-in tool that gives you a plain-language summary of the movements in that period.

Learn more about Report Data.

Next Steps

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