Destinations allow you to make meaningful use of your data outside of ChartMogul. For example:

• Send MRR activities to your data warehouse to track plan switches
• Train an AI model on your MRR data to predict future MRR movements
• Send ChartMogul data to your business’ marketing, sales, or support tools
• Keep your team in the loop by sharing MRR updates on Slack
• Export and email ChartMogul data on a scheduled basis

Here’s what we cover in this article:

• Available destinations
• Available data types
• Adding a destination
• Deleting a destination

Before you begin

• Learn about MRR movements.
• Familiarize yourself with customer and subscription statuses in ChartMogul. 
• Learn how to use tags and custom attributes.

Available destinations

ChartMogul allows you to send data to the following destinations:

• Data warehousing solutions:
  • Amazon Redshift
  • Google BigQuery
  • Snowflake
• Email
• Intercom
• Object storage services:
  • Amazon S3
  • Azure Blob Storage
  • Google Cloud Storage
• Slack
• Webhooks

Available data types

Use destinations to send:

• MRR activities, including MRR movement types (New Business, Expansion, Contraction, Churn, or Reactivation), amounts, and descriptions
• Customer data, such as customer names, monthly recurring revenue (MRR), annual run rate (ARR), net payments, or customer statuses
• Tags — keywords that help you classify and group customers in ChartMogul, for instance, merged-customer, managed-account, or free-plan
• Custom attributes — additional data points that help you with search, filtering, and segmentation, such as the marketing campaign used to acquire a customer or the name of their account manager
• Currency rates — exchange rates used to convert amounts in foreign currencies

Here’s a breakdown of available datasets by destination:

Adding a destination

To add a destination:

1. Navigate to Data Platform > Destinations.
2. Click Add a Destination.
3. Select a destination type:
   
4. Follow the instructions for your destination type:
   • Amazon Redshift
   • Amazon S3
   • Azure Blob Storage
   • Email
   • Google BigQuery
   • Google Cloud Storage
   • Intercom
   • Slack
   • Snowflake
   • Webhook

Deleting a destination

To delete a destination:

1. Navigate to Data Platform > Destinations.
2. Find your destination in the list and click the Settings   icon.
3. Click Delete.
   

ChartMogul will stop sending updates configured as part of this destination.