Chart: Non-Subscription Customers

The Non-Subscription Customers chart tracks the number of customers who have made one-time purchases but have never held a subscription.

For SaaS businesses with a transactional revenue stream alongside their subscription model, it's a useful measure of the size and growth of that non-recurring customer base over time. Once a customer starts a subscription or paid trial, they no longer count toward this metric.

Chart Notes

• Only non-recurring invoice line items with a successful transaction contribute to this chart.
• ChartMogul classifies customers who have only made non-recurring purchases as leads and customers who have a subscription or paid trial as Active Subscribers. Learn more about customer and subscription statuses.

Calculation

ChartMogul uses data from non-recurring invoice line items and their transactions to calculate the revenue and number of non-subscription customers.

Chart Data

The Chart Data table for Non-Subscription Customer works differently than other charts. It provides the following breakdown:

• New Customers — The total transaction amount and number of customers who made their first non-recurring purchase.
• Repeat Customers — The total transaction amount and number of customers who previously made a non-recurring purchase.
• Non-Subscription Customers — Total transaction amount of non-recurring purchases.
• Change — The increase or decrease from the previous report interval, shown as a percentage.

Select a New Customers, Repeat Customers or Non-Subscription Customers cell to see a list of customers with non-subscription activities in the reporting period.

Next Steps

• Use the Subscribers chart to see the number of customers with subscriptions.