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Annual Run Rate (ARR) charts the annualized equivalent of your monthly recurring revenue (MRR).
TL;DR
Annual Run Rate (ARR) charts the change in annualized MRR for all active and past due subscriptions over time.
What insights can I gain from ARR?
Annual Run Rate (ARR) is a forecast of how much revenue you’ll earn if current business continues. It can help you look forward to the year ahead and make plans for your business. Only 13% of startups reach $10 million ARR after 10 years in business — it’s challenging. Evaluate your ARR growth compared to your industry peers with Benchmarks.
Chart Notes
- Only active and past due subscriptions contribute to this chart.
- Only subscription invoice line items contribute to this metric. One-time (non-recurring) line items do not.
- Subscriptions billed in foreign currencies are converted to your primary currency. Learn more.
Calculation
ChartMogul calculates Annual Run Rate as MRR for the period multiplied by 12.
Chart Data
Use the drop-down to show All MRR Movements or Net MRR Movements.
Learn more about Chart Data.
Next Steps
- Read our blog post What is ARR? It’s not as simple as you think.
- Track this metric from your phone with the ChartMogul mobile app.
- See which accounts contribute to the highest ARR growth with our Find out which animal(s) you’re hunting tutorial.