Metric: Gross Cash Flow Bill Franklin Edited November 06, 2019 11:33 The Gross Cash Flow chart displays the total cash that was received from paid invoices. You can view this metric at https://app.chartmogul.com/#charts/gross-cash-flow. How is it calculated? Revenues from subscriptions, one-time and metered charges are all included. Neither refunds nor credit card/transaction fees are deducted. Revenue from manual customers that have been added individual or via the bulk CSV upload does not contribute to this chart. What analysis can be gained? This graph is useful if you want to see the amount of money arriving in your bank account. You can segment this graph using the segmentation tools. For example you could see the Gross Cash Flow collected from customers in a specific region.