Report: Non-Subscription Customers

The Non-Subscription Customers report shows how many customers have made one-time purchases but have never held a subscription.

For SaaS businesses with a transactional revenue stream alongside their subscription model, it's a useful measure of the size and growth of that non-recurring customer base over time. Once a customer starts a subscription or paid trial, they no longer count toward this metric.

What to Know About This Report

• Only non-recurring invoice line items with a successful transaction contribute to this report.
• ChartMogul classifies customers who have only made non-recurring purchases as leads and customers who have a subscription or paid trial as Active Subscribers. Learn more about customer and subscription statuses.

How ChartMogul Calculates Non-Subscription Customers

ChartMogul uses data from non-recurring invoice line items (individual line entries on an invoice) and their transactions (the payment events tied to those invoices) to calculate the revenue and number of non-subscription customers.

How to Read the Report Data Table

The Report Data table for Non-Subscription Customers has a unique breakdown:

• New Customers — The total transaction amount and number of customers who made their first non-recurring purchase.
• Repeat Customers — The total transaction amount and number of customers who previously made a non-recurring purchase.
• Non-Subscription Customers — Total transaction amount of non-recurring purchases.
• Change — The percentage increase or decrease compared to the previous report interval (the time period set by your date range, e.g. a day, week, or month).

Select a New Customers, Repeat Customers, or Non-Subscription Customers cell to see a list of customers with non-subscription activity in the reporting period (the date range currently selected in the report).

Next Steps

• Use the Subscribers report to track the number of customers with active subscriptions.