Chart: Paid Subscriber Growth Rate

Paid Subscriber Growth Rate shows the percentage change in your active paid subscriber count — the number of customers on a paid plan — from one period to the next.

Consistent growth means new customer acquisition is outpacing churn. A declining rate points to retention or conversion problems. Track it over time to measure your growth initiatives and catch trends early.

Chart Notes

• Toggle between the default (DoD = day-over-day, WoW = week-over-week, MoM = month-over-month, QoQ = quarter-over-quarter) and year-over-year (YoY) rates. Learn more.

Calculation

ChartMogul calculates Paid Subscriber Growth Rate as the percentage change in active paid subscriber count from one period to the next:

(Subscribers this period − Subscribers previous period) ÷ Subscribers previous period × 100

Chart Data

The Chart Data table for Paid Subscriber Growth Rate works differently from other charts. It provides the following breakdown:

• Subscribers — The total number of active paid subscribers in the period.
• Paid Subscriber Growth Rate — The percentage change in total active paid subscribers compared to the previous period.
• Change — The percentage change in Paid Subscriber Growth Rate compared to the previous period.

Next steps

• Use Subscriber Movements to see fluctuations in paid subscribers over time.
• Use segmentation to analyze Paid Subscriber Growth Rate by region, plan, or custom attribute.