Chart: Paid Subscriber Growth Rate
This chart is available with Subscription Analytics. If you're new to ChartMogul, get to know how charts work.
Paid Subscriber Growth Rate shows the percentage change in your active paid subscriber count over time.
TL;DR
Paid Subscriber Growth Rate charts the percentage change in your active paid subscriber count over time.
Chart Notes
- Toggle between the default (DoD/WoW/MoM/QoQ) and year-over-year (YoY) rates. Learn more.
Calculation
ChartMogul calculates Paid Subscriber Growth Rate as the percentage change in active paid subscriber count from one period to the next:
(Subscribers this period − Subscribers previous period) ÷ Subscribers previous period × 100
Chart Data
The Chart Data table for Paid Subscriber Growth Rate works differently from other charts. It provides the following breakdown:
- Subscribers — The total number of active paid subscribers in the period.
- Paid Subscriber Growth Rate — The percentage change in total active paid subscribers compared to the previous period.
- Change — The percentage change in Paid Subscriber Growth Rate compared to the previous period.
Next steps
- Use Subscriber Movements to see fluctuations in paid subscribers over time.
- Use segmentation to analyze Paid Subscriber Growth Rate by region, plan or custom attribute.