Chart: Subscription Movements

Subscription Movements visualizes the positive and negative fluctuations in both paid and free subscriptions. Movements for each period are displayed as vertically stacked, color-coded bands representing new and canceled subscriptions.

Chart Notes

• Each vertically stacked band represents a specific subscription movement type: New Subscriptions are blue, while Cancelled Subscriptions are pink.
• Multi-component subscription sets are counted as a single subscription, regardless of the number of individual components within the set.

Calculation

ChartMogul counts the number of new and canceled subscriptions in each period. Multi-component subscription sets are counted as a single subscription.

Isolating movements

Click the eye icon in the Chart Data table to show or hide the individual subscription movement types.

Chart Data

The Chart Data for Subscription Movements works differently from other charts. It provides the following breakdown:

• New Subscriptions — The number of paid and free subscriptions started in the period.
• Cancelled Subscriptions — The number of paid and free subscriptions canceled in the period.
• Net Subscription Movement — The net gain or loss of paid and free subscriptions in the period.
• Change — The percentage change in paid and free subscriptions compared to the previous period.
• Total Subscriptions — The total number of paid and free subscriptions in the period.

Next steps

• Use segmentation to visualize fluctuations in subscriptions by region, plan or custom attribute such as industry or marketing channel.
• Use Subscriber Movements to visualize fluctuations in paying subscribers over time.