Report: Subscription Movements

The Subscription Movements report tracks how your paid and free subscriptions grow or shrink over time. Each period appears as a vertically stacked bar with color-coded bands representing new and canceled subscriptions, so you can spot trends, seasonal patterns, and the impact of pricing changes at a glance.

What to Know About This Report

• Each vertically stacked band represents a specific subscription movement type: New Subscriptions are blue, while Cancelled Subscriptions are pink.
• Multi-component subscription sets are counted as a single subscription, regardless of the number of individual components within the set.

How ChartMogul Calculates Subscription Movements

ChartMogul counts the number of new and canceled subscriptions in each period. Multi-component subscription sets are counted as a single subscription.

How to Isolate Individual Movements

1. Scroll to the Report Data table below the report.
2. Click the :font-invisible~gray: eye icon next to any movement type to show or hide it.

How to Read the Report Data Table

The Report Data table — the detailed data grid below the report — works differently for Subscription Movements than for other reports. It provides the following breakdown:

• New Subscriptions — The number of paid and free subscriptions started in the period.
• Cancelled Subscriptions — The number of paid and free subscriptions canceled in the period.
• Net Subscription Movement — The net gain or loss of paid and free subscriptions in the period.
• Change — The percentage change in paid and free subscriptions compared to the previous period.
• Total Subscriptions — The total number of paid and free subscriptions in the period.

Next Steps

• Use segmentation to break down subscription movements by region, plan, or custom attribute (such as industry or marketing channel).
• Use Subscriber Movements to visualize fluctuations in paying subscribers over time.