Scenarios
Scenarios help you understand how your business would perform under different conditions. The tool allows you to project key metrics based on configurable assumptions, like changes in pricing or churn rate. Use these simulations to evaluate potential business outcomes or inform strategic decisions through data-driven modeling.
Here’s what we cover in this article:
How Scenarios work
Scenarios display projected Annual Run Rate and Paid Subscribers as interactive charts, allowing you to visualize how these metrics may change over time under different conditions. Projections are based on your recent historical averages and update dynamically as you adjust your inputs.
Scenarios use your historical averages to project future outcomes, allowing you to explore how potential changes — such as increased new subscriber volume, pricing adjustments or shifts in churn — would affect your metrics.
Each scenario can be fine-tuned by setting the direction (increase or decrease), percentage change and timing (immediate or phased over several months).
To access the feature, select Scenarios from the main navigation.
Configuring inputs
In the What if… section, select one or more scenarios you want to simulate:
- We got more (or less) new subscribers
- Our customer churn rate changed
- We increased (or decreased) prices
For each selected scenario, choose whether to Increase or Decrease the value by a specified percentage.
Decide whether to apply the change Right away or Phase in over a specified number of months.
For the We increased (or decreased) prices scenario, you also have the option to analyze New & existing customers or New customers only.
When selecting multiple scenarios, choose AND from the drop-down to treat them as simultaneous conditions or OR to evaluate each scenario independently.
Analyzing projections
The projected Annual Run Rate and Paid Subscribers charts update dynamically depending on the selected “What if…” scenarios.
Use the Project using drop-down to base your simulations on the averages from the last three, six or nine months. With the up to drop-down, set the timeframe for your projections, for example, EOY 2030.
Select MONTH, QUARTER or YEAR to change the interval.
Select the Show Labels button to show numerical values on the plots.
The gray plot represents the baseline projection, which forecasts future values based solely on historical averages, without any “What if…” conditions applied.
The color-coded plots represent the scenario-based projections, i.e., what the future might look like if the selected “What if…” conditions are applied.
Next steps
Use Benchmarks to see how your business compares to industry peers.