Report: Paid Subscribers

The Paid Subscribers report tracks the total number of customers with at least one active or past due paid subscription over time. For SaaS businesses that offer paid plans, it shows how large your paying subscriber base is and how it's changing. Use this report alongside the Free Subscribers and All Subscribers reports to understand the split between free and paying customers.

Track your number of subscribers from your phone with the ChartMogul mobile app.

What to Know About This Report

• Customers with at least one Active or Past due paid subscription contribute to this report. Customers who are Leads or Cancelled do not contribute to this report. Learn more about customer and subscription statuses.
• This report does not include customers with free subscriptions only.
• Customers stay Active or Past due until their subscriptions are canceled in your billing system, or they churn based on your Handling Past-due Subscriptions setting.
• A customer with multiple subscriptions is counted as one subscriber.

How ChartMogul Calculates Paid Subscribers

ChartMogul calculates Paid Subscribers as the total number of customers with an active or past due subscription that has a positive MRR in a given period.

How to Read the Report Data Table

The Report Data table for Paid Subscribers works differently from other reports. It provides the following breakdown:

• New Paid Subscribers — The number of customers who became paid subscribers in the report interval. This label is called Paid Subscribers for accounts with free subscription support. Learn more.
• Reactivated Subscribers — The number of paid subscribers who reactivated in the report interval.
• Churned Subscribers — The number of paid subscribers who churned during the report interval and were still canceled at the end of the period.
• Subscribed & Churned — The number of paid subscribers who subscribed and churned within the report interval.
• Churned & Reactivated — The number of paid subscribers who churned and reactivated within the report interval. Shown for informational purposes only, as these subscribers do not impact the metric.
• Paused Subscribers — The number of paid subscribers who paused their subscription within the report interval.
• Unpaused Subscribers — The number of paid subscribers who unpaused their subscription within the report interval.
• Net Change — The difference between paid subscribers gained and lost compared to the previous report interval.
• Subscribers Entering Segment — When filtering by plan, the number of paid subscribers entering the applied segment within the report interval.
• Subscribers Leaving Segment — When filtering by plan, the number of paid subscribers leaving the applied segment within the report interval.
• Total Subscribers — The total number of paid subscribers in the report interval.
• Change — The increase or decrease in Total Subscribers from the previous report interval, shown as a percentage.

Next Steps

• Use segmentation to break down subscribers by region, plan, or custom attribute (such as industry or marketing channel).
• Use All Subscribers to track the number of customers with any subscription (paid or free).
• Use Free Subscribers to track the number of customers with free subscriptions only.
• Use Subscriber Movements to visualize fluctuations in paid subscribers over time.
• Use Non-Subscription Customers to track the number of customers without subscriptions.
• Measure the rate at which you lose subscribers with Customer Churn Rate.