Chart: Subscribers

Subscribers charts the change in the number of customers with a subscription over time.

Track your number of subscribers from your phone with the ChartMogul mobile app.

Chart Notes

• Customers who have or had an active subscription in ChartMogul contribute to this chart. A subscription is active when it has generated billings of more than $0.00 in its most recent billing period. Customers on free trials, free plans or who begin their subscription with a 100% discount are not considered active in ChartMogul. Learn more about customer and subscription statuses.
• Customers remain Active Subscribers or Past-due Subscribers until either their subscriptions are canceled in your billing system or they churn as a result of the Handling Past-due Subscriptions setting.
• The Free Customer Handling setting determines whether ChartMogul continues to classify customers who have downgraded from a paid to a free plan as Active Subscribers.
• A customer with multiple subscriptions is counted as one subscriber.

Calculation

ChartMogul calculates Subscribers as the total number of all customers with an active or past due subscription in a given period.

Chart Data

The Chart Data table for Subscribers works differently than other charts. It provides the following breakdown:

• New Subscribers — The number of customers who became subscribers in the report interval.
• Reactivated Subscribers — The number of subscribers who reactivated in the report interval.
• Churned Subscribers — The number of subscribers who churned during the report interval and were still canceled at the end of the period.
• Subscribed & Churned — The number of subscribers who subscribed and churned within the report interval.
• Net Change — The net change in the number of subscribers from the previous report interval.
• Total Subscribers — The total number of subscribers in the report interval.
• Change — The increase or decrease in Total Subscribers from the previous report interval, shown as a percentage.

Next Steps

• Use segmentation to chart the number of subscribers by region, plan or custom attribute such as industry or marketing channel.
• Use Subscriber Movements to visualize fluctuations in paying subscribers over time.
• Use Non-Subscription Customers to track the number of customers without subscriptions.
• Measure the rate at which you lose subscribers with Customer Churn Rate.