Report: Paid Subscription Growth Rate

Paid Subscription Growth Rate shows the percentage change in your total active paid subscriptions — the number of active paid subscriptions across all customers — from one period to the next.

It complements subscriber and revenue growth metrics. Because a single customer can hold multiple subscriptions, this report surfaces expansion and contraction patterns that subscriber counts alone miss. Track it over time to see whether your product portfolio is growing, stagnating, or shrinking.

What to Know About This Report

• Toggle between the default (DoD = day-over-day, WoW = week-over-week, MoM = month-over-month, QoQ = quarter-over-quarter) and year-over-year (YoY) rates. Learn more.
• Multi-component subscription sets — subscriptions that bundle multiple line items — count as a single subscription, regardless of the number of individual components within the set.

How ChartMogul Calculates Paid Subscription Growth Rate

ChartMogul calculates Paid Subscription Growth Rate as the percentage change in total active paid subscriptions from one period to the next:

(Subscriptions this period − Subscriptions previous period) ÷ Subscriptions previous period × 100

How to Read the Report Data Table

The Report Data table for Paid Subscription Growth Rate works differently from other reports. It provides the following breakdown:

• Total Subscriptions — The total number of active paid subscriptions in the period.
• Paid Subscription Growth Rate — The percentage change in total active paid subscriptions compared to the previous period.
• Change — The percentage change in the Paid Subscription Growth Rate value itself compared to the previous period (i.e. how the rate of growth is accelerating or decelerating).

Next Steps

• Use Subscription Movements to see fluctuations in paid and free subscriptions over time.
• Use segmentation to break down Paid Subscription Growth Rate by region, plan, or custom attribute.