Report: All Subscribers

The All Subscribers report shows the total number of customers — paying or free — who have at least one active subscription at any point in a given period.

If you offer free plans, this report gives you a fuller picture of product adoption than paid-subscriber counts alone. Use it with the Paid Subscribers and Free Subscribers reports to see the free-vs-paying split.

Track your number of subscribers from your phone with the ChartMogul mobile app.

What to Know About This Report

• Customers with at least one Active or Past due subscription contribute to this report. Customers who are Leads or Cancelled do not contribute to this report. Learn more about customer and subscription statuses.
• Customers stay Active or Past due until their subscriptions are canceled in your billing system, or until they churn based on your Handling Past-due Subscriptions setting.
• A customer with multiple subscriptions is counted as one subscriber.

How ChartMogul Calculates All Subscribers

ChartMogul counts every customer with at least one Active or Past due subscription — paid or free — during the selected period. Each customer counts once, regardless of how many subscriptions they have.

How to Read the Report Data Table

The Report Data table for All Subscribers works differently from other reports. It provides the following breakdown:

• New Subscribers — The number of customers who became free or paid subscribers in the report interval.
• Reactivated Subscribers — The number of free and paid subscribers who reactivated (that is, restarted a subscription after canceling) in the report interval.
• Paused Subscribers — The number of free and paid subscribers who paused their subscription (temporarily suspended without canceling) during the report interval.
• Unpaused Subscribers — The number of free and paid subscribers who resumed from a paused state during the report interval.
• Churned Subscribers — The number of free and paid subscribers who churned during the report interval and were still canceled at the end of the period.
• Subscribed & Churned — The number of free and paid subscribers who subscribed and churned within the report interval.
• Churned & Reactivated — The number of free and paid subscribers who churned and reactivated within the same report interval. This is informational only — these subscribers don't affect the metric.
• Net Change — The net change in the number of free and paid subscribers from the previous report interval.
• Subscribers Entering Segment — When you filter by plan, this shows the number of free and paid subscribers who moved into the applied segment (a filtered subset of your data) during the report interval.
• Subscribers Leaving Segment — When you filter by plan, this shows the number of free and paid subscribers who moved out of the applied segment during the report interval.
• Total Subscribers — The total number of free and paid subscribers in the report interval.
• Change — The increase or decrease in Total Subscribers from the previous report interval, shown as a percentage.

Next Steps

• Use segmentation to report the number of subscribers by region, plan, or custom attribute such as industry or marketing channel.
• Use Paid Subscribers to analyze the number of customers with paid subscriptions only.
• Use Free Subscribers to track the number of customers with free subscriptions only.
• Use Non-Subscription Customers to track the number of customers without subscriptions.
• Measure the rate at which you lose subscribers with Customer Churn Rate.