Chart: Free Subscribers

The Free Subscribers chart tracks the total number of customers with only free subscriptions over time.

For SaaS businesses that offer free plans alongside paid tiers, it shows how large your non-paying subscriber base is and how it’s changing. Use this chart alongside the Paid Subscribers and All Subscribers charts to understand the split between free and paying customers.

Chart Notes

• Customers with at least one active free subscription and no active paid subscriptions contribute to this chart. Learn more about customer and subscription statuses.
• This chart does not include customers with paid subscriptions. If a customer has both free and paid subscriptions, they contribute to Paid Subscribers and All Subscribers instead.
• A customer with multiple free subscriptions is counted as one subscriber.

Calculation

ChartMogul calculates Free Subscribers as the total number of all customers with at least one active subscription with zero MRR and no active paid subscriptions in a given period.

Chart Data

The Chart Data table for Free Subscribers works differently from other charts. It provides the following breakdown:

• New Free Subscribers – The number of customers who became free subscribers in the period.
• Reactivated Free Subscribers – The number of free subscribers who reactivated in the period.
• Cancelled Free Subscribers – The number of free subscribers who canceled during the period and were still canceled at the end of the period.
• Subscribed & Cancelled – The number of free subscribers who subscribed and canceled within the period.
• Cancelled & Reactivated – The number of free subscribers who canceled and reactivated within the period. Shown for informational purposes only, as these subscribers do not impact the metric.
• Net Change – The net change in the number of free subscribers from the previous period.
• Subscribers Entering Segment – When filtering by plan, the number of free subscribers entering the applied segment within the period.
• Subscribers Leaving Segment – When filtering by plan, the number of free subscribers leaving the applied segment within the period.
• Total Free Subscribers – The total number of free subscribers in the period.
• Change – The increase or decrease in Total Free Subscribers from the previous period, shown as a percentage.

Next Steps

• Use segmentation to chart the number of free subscribers by region, plan, or custom attribute such as industry or marketing channel.
• Use Paid Subscribers to analyze the number of customers with paid subscriptions only.
• Use All Subscribers to track the number of customers with any subscription (paid or free).
• Use Trial-to-Free-or-Paid Conversions to see how many trials become free or paying customers.