Report: Free Subscribers

The Free Subscribers report tracks the total number of customers with only free subscriptions – and no paid subscriptions – over time.

It shows how large your non-paying subscriber base is and how it’s changing. Use this report alongside the Paid Subscribers and All Subscribers reports to understand the split between free and paying customers.

What to Know About This Report

• Customers with at least one active free subscription and no active paid subscriptions contribute to this report. Learn more about customer and subscription statuses.
• This report does not include customers with paid subscriptions. If a customer has both free and paid subscriptions, they contribute to Paid Subscribers and All Subscribers instead.
• A customer with multiple free subscriptions is counted as one subscriber.

How ChartMogul Calculates Free Subscribers

ChartMogul calculates Free Subscribers as the total number of customers with at least one active subscription with zero MRR (Monthly Recurring Revenue) and no active paid subscriptions in a given period.

How to Read the Report Data Table

The Report Data table for Free Subscribers works differently from other reports. Each row shows a distinct movement in your free subscriber count:

• New Free Subscribers – The number of customers who became free subscribers in the period.
• Reactivated Free Subscribers – The number of free subscribers who reactivated in the period.
• Cancelled Free Subscribers – The number of free subscribers who canceled during the period and were still canceled at the end of the period.
• Subscribed & Cancelled – The number of free subscribers who subscribed and canceled within the period.
• Cancelled & Reactivated – The number of free subscribers who canceled and reactivated within the period. This row is informational only – these subscribers don't affect the Free Subscribers count.
• Net Change – The net change in the number of free subscribers from the previous period.
• Subscribers Entering Segment – When filtering by plan, the number of free subscribers entering the applied segment (the filtered group of subscribers) within the period.
• Subscribers Leaving Segment – When filtering by plan, the number of free subscribers leaving the applied segment within the period.
• Total Free Subscribers – The total number of free subscribers in the period.
• Change – The increase or decrease in Total Free Subscribers from the previous period, shown as a percentage.

Next Steps

• Use segmentation to report the number of free subscribers by region, plan, or custom attribute such as industry or marketing channel.
• Use Paid Subscribers to analyze the number of customers with paid subscriptions only.
• Use All Subscribers to track the number of customers with any subscription (paid or free).
• Use Trial-to-Free-or-Paid Conversions to see how many trials become free or paying customers.