Chart: Subscribers
This chart is available with Subscription Analytics. If you're new to ChartMogul, get to know how charts work.
Subscribers charts the change in the number of customers with a subscription over time.
Track your number of subscribers from your phone with the ChartMogul mobile app.
TL;DR
Subscribers charts the change in the number of customers with at least one active or past due subscription over time.
Chart Notes
- Customers who have or had an active subscription in ChartMogul contribute to this chart. A subscription is active when it has generated billings of more than $0.00 in its most recent billing period. Customers on free trials, free plans or who begin their subscription with a 100% discount are not considered active in ChartMogul. Learn more about customer and subscription statuses.
- Customers remain Active Subscribers or Past-due Subscribers until either their subscriptions are canceled in your billing system or they churn as a result of the Handling Past-due Subscriptions setting.
- A customer with multiple subscriptions is counted as one subscriber.
On October 2, 2025, we introduced a new “trial” line item type and enabled support for zero-value subscription line items. We’re gradually making the functionality available to all accounts. If you have this feature enabled:
- Subscribers is renamed to Paid Subscribers and only includes customers with paid subscriptions.
- A new chart, All Subscribers, allows you to track both free and paid subscribers.
Calculation
ChartMogul calculates Subscribers as the total number of all customers with an active or past due subscription in a given period.
Chart Data
The Chart Data table for Subscribers works differently from other charts. It provides the following breakdown:
- New Subscribers — The number of customers who became subscribers in the report interval.
- Reactivated Subscribers — The number of subscribers who reactivated in the report interval.
- Churned Subscribers — The number of subscribers who churned during the report interval and were still canceled at the end of the period.
- Subscribed & Churned — The number of subscribers who subscribed and churned within the report interval.
- Churned & Reactivated — The number of subscribers who churned and reactivated within the report interval. Shown for informational purposes only, as these subscribers do not impact the metric.
- Net Change — The net change in the number of subscribers from the previous report interval.
- Subscribers Entering Segment — When filtering by plan, the number of subscribers entering the applied segment within the report interval.
- Subscribers Leaving Segment — When filtering by plan, the number of subscribers leaving the applied segment within the report interval.
- Total Subscribers — The total number of subscribers in the report interval.
- Change — The increase or decrease in Total Subscribers from the previous report interval, shown as a percentage.
Next Steps
- Use segmentation to chart the number of subscribers by region, plan or custom attribute such as industry or marketing channel.
- Use Subscriber Movements to visualize fluctuations in paying subscribers over time.
- Use Non-Subscription Customers to track the number of customers without subscriptions.
- Measure the rate at which you lose subscribers with Customer Churn Rate.