What is ChartMogul?
ChartMogul is a SaaS metrics and growth platform built for data-driven subscription businesses. Whether you're a founder, a finance lead, a marketer, or a member of a sales or customer success team, ChartMogul connects to your billing systems and apps to consolidate subscription revenue, product usage, and marketing data into a single source of truth.
Standardized SaaS Metrics
ChartMogul standardizes how metrics are calculated, ensuring that everyone on your team is working from the same numbers, eliminating the need for manual reconciliation and reducing uncertainty in reporting.
You can explore your metrics through a set of built-in reports covering MRR movements, churn, customer lifetime value, cohort retention, and more. For a more tailored view, you can build custom dashboards that surface the metrics most relevant to your team and share them across your organization.
You can also send your SaaS metrics to external destinations such as Slack, HubSpot, or data warehouses like Snowflake, Amazon Redshift, or Google BigQuery. This allows teams across your organization to access and act on the same trusted data within the tools they already use.
Integrating metrics into existing workflows enables faster decision-making, better alignment, and more advanced analysis without duplicating data or building custom pipelines.
Understand what drives your revenue
By analyzing cohorts, segmenting customers, and tracking MRR changes over time, you can uncover patterns in retention, identify your most valuable customer groups, and better understand the factors behind churn and expansion.
This allows you to move from simply observing performance to understanding the underlying dynamics of your business across the entire subscription lifecycle:
- Evaluate how changes in pricing and packaging impact your business over time
- Monitor customer conversion from trial to paid subscribers
- Forecast future revenue based on current trends
- Identify and prioritize high-quality leads using enriched customer data such as industry, company size, and location
- Manage and nurture relationships with high-value accounts to drive expansion, renewals, and long-term retention
- Track your sales pipeline alongside real-time revenue data
- Detect early signals of churn
The result is a platform where insights connect directly to the workflows that drive growth—so you can act on your data, not just report on it.
ChartMogul products
Subscription Analytics
ChartMogul Subscription Analytics imports customer and invoice data from your billing systems and uses it to generate standardized SaaS metrics automatically. By analyzing cohorts, segmenting customers, and tracking MRR changes over time, you can uncover patterns in retention, identify your most valuable customer groups, and better understand the factors behind churn and expansion.
ChartMogul CRM
ChartMogul CRM is built on top of your subscription data, giving sales and customer success teams a revenue-aware view of every customer and lead. Use it to manage leads, run email sequences, log calls and notes, track opportunities through a sales pipeline, and set tasks for follow-up—all in the same platform as your subscription metrics.
Learn more
To learn more about how to use ChartMogul:
- Get started with ChartMogul by importing your subscription data.
- Run growth workflows by importing your CRM data.
- Browse in-depth guides and tutorials.
- See how our customers are growing their revenue using ChartMogul.
- Reach out to our product experts if you have questions or need help getting set up.