What is ChartMogul?

ChartMogul is a subscription analytics and CRM platform that tracks your recurring revenue, measures growth metrics, and helps your team act on the data. It connects to your billing systems and apps to consolidate subscription revenue, product usage, and marketing data in one place—so founders, finance leads, marketers, and sales and customer success teams all work from the same numbers.

How ChartMogul Standardizes Your SaaS Metrics

ChartMogul standardizes how metrics are calculated so everyone on your team works from the same numbers. That means no manual reconciliation—where you'd otherwise have to cross-check figures from different systems—and less uncertainty in reporting.

You can explore your metrics through a set of built-in reports covering MRR movements, churn, customer lifetime value, cohort retention, and more. For a more tailored view, you can build custom dashboards that surface the metrics most relevant to your team and share them across your organization.

You can also send your SaaS metrics to external destinations such as Slack, HubSpot, or data warehouses like Snowflake, Amazon Redshift, or Google BigQuery. This allows teams across your organization to access and act on the same trusted data within the tools they already use.

Your teams get the same trusted data inside the tools they already use—no duplicate data, no custom pipelines needed.

How to Understand What Drives Your Revenue

By analyzing cohorts (groups of customers who started subscriptions in the same period), segmenting customers into meaningful groups, and tracking MRR changes over time (MRR = monthly recurring revenue), you can uncover patterns in retention, identify your most valuable customer groups, and better understand the factors behind churn and expansion.

This allows you to move from simply observing performance to understanding the underlying dynamics of your business across the entire subscription lifecycle:

• Evaluate how changes in pricing and packaging impact your business over time
• Monitor customer conversion from trial to paid subscribers 
• Forecast future revenue based on current trends
• Identify and prioritize high-quality leads using enriched customer data such as industry, company size, and location
• Manage and nurture relationships with high-value accounts to drive expansion, renewals, and long-term retention
• Track your sales pipeline alongside real-time revenue data 
• Detect early signals of churn

You get a platform where insights connect directly to the workflows that drive growth—so you act on your data, not just report on it.

ChartMogul products

Subscription Analytics

ChartMogul Subscription Analytics imports customer and invoice data from your billing systems and generates standardized SaaS metrics automatically. Use it to:

• Analyze cohorts and segment customers to spot retention patterns
• Track MRR changes over time to understand churn and expansion
• Identify your most valuable customer groups

ChartMogul CRM

ChartMogul CRM sits on top of your subscription data and gives sales and customer success teams a revenue-aware view of every customer and lead. Use it to:

• Manage leads and run email sequences
• Log calls and notes, and set follow-up tasks
• Track opportunities through a sales pipeline—alongside your subscription metrics

Get Started With ChartMogul

To learn more about how to use ChartMogul:

• Get started with ChartMogul by importing your subscription data.
• Run growth workflows by importing your CRM data.
• Browse in-depth guides and tutorials. 
• See how our customers are growing their revenue using ChartMogul.
• Reach out to our product experts if you have questions or need help getting set up.