Key Metrics by Region

Key Metrics by Region shows your key subscription metrics, such as paid and free subscriber counts, MRR, ARR, ARPA, net payments, and retention, broken down by region, in a single sortable table. This makes it easy to compare performance across markets—for example, to spot which regions have the highest ARR, or where retention is lagging.

The table includes every region where you have at least one paying customer. You can also break the United States out into individual states, or include your account’s custom regions. An animated bar chart shows how countries rank by subscriber count and recurring revenue over time.

Here’s what we cover in this article:

• What you can learn from the report
• Accessing the report
• Reading the table
• Including custom regions
• Viewing US states
• Viewing performance over time

Before you begin

• Learn more about ChartMogul’s subscription metrics, including Paid and All Subscribers, Monthly Recurring Revenue (MRR), Annual Run Rate (ARR), Average Revenue Per Account (ARPA), Customer Retention, Gross MRR Retention, and Net MRR Retention.
• Review the list of supported regions.

What you can learn from the report

Comparing metrics side by side across regions can surface patterns that aren’t visible when looking at your business as a whole. Here are some examples of what you might find:

• Countries that are driving the most ARR, so you know where to prioritize localization, support, or marketing spend.
• Regions with high MRR but low ARPA, which may point to an opportunity to test higher pricing tiers or upsells.
• Differences in retention between individual US states, which can reflect regional sales or account management coverage.
• Whether a recent pricing change or campaign in a specific country shows up in that country’s MRR growth compared to others.

Accessing the report

To access Key Metrics by Region, choose Data Lab > Compare Regional Performance from the main navigation.

Reading the table

Each row in the table represents a region. The table includes the following columns:

• Paid Subscribers – the number of paying subscribers
• MRR – Monthly Recurring Revenue
• ARR – Annual Run Rate
• ARPA – Average Revenue Per Account
• Net Payments – total net payments collected from customers
• Free Subscribers – the number of subscribers on a free plan
• Logo Retention Rate (YoY) – year-over-year customer retention rate
• Gross Revenue Retention Rate (YoY) – year-over-year gross revenue retention rate
• Net Revenue Retention Rate (YoY) – year-over-year net revenue retention rate

Select a column header to sort the table by that metric, and select it again to reverse the order. By default, the table sorts by ARR, from highest to lowest.

Click the Export as CSV icon to save the table as a CSV file.

Including custom regions

Select Include custom regions to show rows for any custom regions you’ve created.

Viewing US states

Select the expand icon next to United States to show rows for individual US states. Select the icon again to collapse the states back into a single row.

Viewing performance over time

Performance over time is a bar chart that animates how your subscriber count and recurring revenue have changed across countries over time. The chart is visible by default. Select the bar chart icon to control its visibility.

Use the drop-down to choose which metric to rank countries by: Paid Subscribers, MRR, or ARR.

Select the play/pause button to control the animation. Drag the handle on the timeline to jump to a specific point in time.

The chart is dynamically ranked by the selected metric, with the highest-value countries displayed on top. The animation doesn’t show US states or custom regions.

Click the Export as video icon to save the animation as an mp4 file.