Report: New Paid Subscribers

The New Paid Subscribers report tracks the number of customers who became paid subscribers for the first time over time. It shows new subscribers from the Paid Subscribers report as their own report, so they're easier to segment and compare.

For SaaS businesses, new subscriber count shows how many paying customers you acquire each period, regardless of how much they pay. Use it alongside New MRR to see whether growth comes from more customers, larger deals, or both.

Report Notes

• Each customer is counted once, even if they start multiple subscriptions.
• Only customers who become paid subscribers for the first time contribute to this report. Customers who return after churning are reactivations and aren't included.
• Customers on free trials, free plans, or subscriptions that begin with a 100% discount don't count until they start paying. Learn more about customer and subscription statuses.
• The report shows bars by default. Select LINE to see the trend as a line.
• The summary below the report shows the number of new paid subscribers for Today, the Last 7 days, the Last 30 days, the Previous 30 days and All time. The percentage next to Previous 30 days shows the change from the previous 30 days to the last 30 days.

Calculation

ChartMogul counts the number of customers who became paid subscribers for the first time in the period.

Report Data

The Report Data table for New Paid Subscribers provides the following breakdown:

• New Subscribers — The number of customers who became paid subscribers for the first time in the report interval.
• Subscribed & Churned — The number of customers who became paid subscribers and churned within the report interval.
• Change — The increase or decrease in New Subscribers from the previous report interval, shown as a percentage.

Click a cell to view the customers behind the number.

Next Steps

• Compare customers gained with customers lost in Churned Subscribers.
• Track the revenue from new customers with New MRR.
• See new, reactivated and churned subscribers together in Subscriber Movements.
• Use segmentation to analyze new subscribers by plan, region or custom attribute such as marketing channel.